Factory is the real hot SEAT

We’re so obsessed with driving the greenest, most economical cars around it’s easy to forget how much of the planet we sacrifice to make them.

Take hybrids. All those batteries need chemicals called rare earths. And mining them has the Chinese committing environmental rape on a massive scale. Even producing a bog standard petrol car takes tonnes of CO2. But it doesn’t have to.

I recently visited SEAT’s Martorell factory on the outskirts of Barcelona. The idea behind the trip was to drive its new electric and plug-in hybrid cars and see how the firm is going about reducing its environmental footprint. The cars were, well, electric. They didn’t make any noise, the battery model felt sluggish up hills and the plug-in hybrid was no more or less impressive than any other.

What made the biggest impression was seeing acres of photo voltaic cells spread out over the sprawling factory complex’s roof. There are 135,000 square metres of the things in Martorell making it Spain’s largest solar installation. And it cuts carbon dioxide output by 6,200 tonnes a year.

Of course that’s perfectly logical in a country as sunny as Spain. But it means SEAT will have to convince an awful lot of people into its Ecomotive fuel sippers to garner a similar CO2 saving via its vehicles. One more sobering thought: SEAT bosses predicted there would be 11,000 electric-only vehicles on the road in Spain by 2011. Currently there are a mere 197. Keep on with the solar panels fellas.

Advertisement

About James Foxall

I'm an award winning motoring jounalist with 20 years experience on UK national publications. I've been motoring editor for the News of the World and a regular contributor to Auto Express, CAR, evo, Shell’s V-zine, Diesel Car and other specialist titles. And I've worked on staff for Auto Express, Autosport and AutoClassic. I'm also a consultant to an events company specialising in automotive press events. I've written press and marketing literature for various car manufacturers, presented on ITV1's Car Hunt in 2004 and acted as a consultant for Police, Camera, Action! View all posts by James Foxall

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.